About Anna

Biography:

Experienced PR, Marketing, Digital Content Specialist, and Brand Storyteller

With a proven track record of delivering results in both B2B and B2C realms, I am an experienced PR, marketing, and digital content specialist. Over the years, I have crafted strategies for $800M+ companies and startups, collaborating with leading brands like Google, Amazon, Disney, and more. My expertise lies in SEO, data analysis, social media management, and digital strategy, making me a versatile asset in today's dynamic marketing landscape.

As a PR & Marketing Consultant based in Brooklyn, NY, I have worked with diverse large and small-business clients across industries such as cosmetics, fashion, technology, and wellness. My responsibilities included creating web and social content strategies, managing multiple social accounts, and developing comprehensive content calendars to ensure a consistent flow of content across digital platforms. Utilizing tools like Sitecore, Mailchimp, and HubSpot, I have effectively tracked and reported on engagement, reach, ROI, and other metrics to drive client success.

In my work, I have spearheaded content strategy for international clients, managed global brands and driven digital engagement aligned with brand and client objectives. I have optimized digital content for search engines (SEO) and user engagement, utilizing analytics tools such as Google Analytics and social media analytics to monitor and analyze performance. Additionally, I have led involvement in prestigious industry events and awards like Cannes Lions, New York Advertising Week, and UN Climate Week, enhancing brand awareness and thought leadership.

With a Bachelor of Arts in Psychology from Oberlin College, complemented by minors in Africana Studies and Sociology, I bring a deep understanding of consumer behavior and cultural dynamics to my work. Furthermore, my Master of Arts from Relay Graduate School has equipped me with advanced skills in data analysis, project management, and critical thinking, enabling me to adapt to evolving industry trends and sales forecasting.

Driven by a passion for creativity and innovation, I am proficient in Adobe Creative Suite, SEO copywriting, Google Analytics, and content creation. My interpersonal skills, leadership abilities, and self-motivation have consistently contributed to my success in fast-paced environments, where I thrive under pressure and excel as a collaborative team player.

In summary, I am a dedicated professional with a commitment to delivering exceptional results in PR, marketing, and digital content. My diverse skill set, combined with my industry expertise and academic background, positions me as a valuable asset to any organization seeking to drive growth and achieve strategic objectives in today's competitive marketplace.

Personal & Professional History:

I am a writer, artist, and creator. I was born and raised in Washington, D.C. but have spent the past five years calling Brooklyn, N.Y, my home. I grew up in the D.C. street arts and music scene, finding my voice and learning to understand what drives humans. As a professional, I have experience with content creation, PR and Digital Marketing, design, project management, social media, and data analysis. I previously spent four years as a public educator in the NYC school system, looking to help bridge the educational gaps created by racial and socioeconomic disparities. I transitioned in 2022 to become a PR Exec for Technicolor Creative Studios, where I focused on content and PR strategy to help put forth our company’s messages of creativity, emerging technologies, and cutting-edge ideas. This involved organizing thought leadership for business leaders, press announcements and external communications, internal communications, analytics presentations, PR reporting and media measurement, news monitoring, marketing strategy, as well as event planning and experiential marketing. I took these skills with me when I became in the Technicolor Creative Studios Digital Content Manager in 2023, where I also focused on digital marketing, content planning, social media, email marketing, SEO management, and more. I transitioned roles to become the Content Marketing Manager for PR Concierge, a global communications agency that specializes in servicing creative brands and individuals, assisting the CEO in helping world-famous brands tell their stories, and I continue to work with clients all over the world. Currently, I am the Digital Marketing Manager for BBXO, managing all aspects of their four brands’ digital identities. Working with Betsy & Adam, Xscape Evenings, Blondie Nites, and Ghrail NYC, I focus on developing tailored strategies for each brand to resonate with their unique identities and target demographics. Key responsibilities include managing content creation, overseeing campaigns across multiple platforms, and meticulously analyzing metrics to optimize ROI. Budget allocation is carefully managed to ensure maximum impact, while staying abreast of industry trends and competitor activities informs strategic decisions. Collaboration with cross-functional teams ensures alignment with broader business goals, while fostering customer engagement and advocacy remains a priority. Through continuous optimization efforts and innovation, I strive to drive brand growth and achieve tangible sales targets across the digital landscape.

Higher Education:

Oberlin College graduate with a Bachelors in Psychology and double minors in Africana Studies and Sociology. I have a dual Master's degree in Regular and Special Education (grades 7-12) from Relay Graduate School of Education in New York, N.Y. and currently hold an Initial Certificate: Students With Disabilities - Grades 7-12 - Generalist (2020-2025). I am passionate about unlocking what drives an idea’s success and what makes things “stick” with us.